Being that adidas owns the copyright to several Yeezy models, they’re allowed to move forward with designs without Kanye.
Staying true to its original design. The shoe comes constructed in a mix of mesh, suede, and leather materials atop its signature rubber sole that comes equipped with adiPRENE+ cushioning technology to complete the design.
Mesh base constructions are formed with a brighter gray hue and are offset by creamy suede overlays and synthetic mudguards. Down below, the chiseled sole units that are stuffed with adiPrene cushioning are furnished with angelic finishes.
Founded by Kanye West in 2009, Yeezy was started to mix up the sneaker designs we all know and love. “Yeezys” are classified as adorned sneakers, but Kanye has grown the Yeezy brand to include a clothing and accessory line, while also expanding his footwear line to include shoes like boots and heels. Beyond this, Kanye has grown the Yeezy brand through key partnerships with some of the best designers in the industry like Louis Vuitton, Nike, Adidas, and APC.
Yeezy’s logo meaning:
Unlike its competitors, the Yeezy logo has elements that represent its founder, Kanye West. Kanye is known to be devoted, determined, driven, and never wavers from his views, so Yeezy’s logo needed to embody this as well. That’s why you’ll find that the design includes straight, hard lines, even corners, and clear edges. When you look up fellow fashion and athletic brands, Yeezy fits in, while also standing out. Red More Link to:The History of the Yeezy
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