Air Jordan 4 “Fear” Black/White-Cool Grey 626969-030

The genesis of the “Fear” pack was set in Jordan Brand’s 2008 “Be Legendary” ad campaign, specifically the “Look Me In the Eyes” commercial, in which Jordan, narrating, uttered the words that were printed on the pack’s insoles: “I’m scared of what I won’t become, and you’re scared of what I could become.”

The “Fear” pack was one of 2013’s biggest moments for Jordan Brand, and now Jumpman fans are getting a chance to relive it in 2023 with the Air Jordan 3 “Fear” making its first-ever return to shelves both digital and physical tomorrow, November 25. Featuring a “Night Stadium,” “Total Orange,” “Flat Pewter” and “Black” color scheme, the “Fear” uses its murky base as a fitting background for its special accents, namely hits of orange on the eyelets, heel, tongue and insole Jumpman logos as well as the exposed Air unit at the rear of the midsole. AJ III designer Tinker Hatfield’s famed elephant print is present on both the mudguard and the heel overlay, while a gradient fade on the midsole rounds off the look.

There is one difference from the 2013 release that keen-eyed retro fans may notice, and that’s that the above-mentioned insole print is not present on this retro. However, that doesn’t mean it’s gone completely. Where the 2013 release was packaged in a standard box, this re-release boasts an all-over print on the lid of its packaging, making it even more prominent.