The Jordan Legacy 312 has grown from a divisive introduction to one of the most welcomed hybrid silhouettes from the Jumpman roster. The Jordan 312 Low “White/Yellow/Black” sneakers mark another exciting chapter in the ever-evolving story of Jordan Brand’s footwear. The model’s low-top version particularly stands out, seamlessly incorporating the brand’s iconic OG styles into its design.
Recently, this model has embraced a new colorway, reminiscent of the Air Jordan 4 “Tour Yellow”. This latest rendition showcases the brand’s ability to reinterpret its classic designs in a way that resonates with contemporary sneaker culture. The blend of traditional and modern elements in these sneakers is a testament to the brand’s enduring relevance in the world of athletic footwear.
Just like the circa 2006 effort, bright yellow hues concentrate along the midsole with a black-speckled detailing before further consuming the branded embellishments that ascertain the heel, tongue and forefoot strap. The remainder of the silhouette’s real estate adheres to a greyscale treatment dominated by crisp white leather sidewalls, tongue and vamp. Jet-black contrasts are strategically placed on the profile swooshes, inner lining, and parts of the midsole, enhancing the sneaker’s visual appeal.
The iconic elephant print, a signature element of the Jordan brand, makes a classic appearance along the mid-foot overlay, completing the sneaker’s design with a nod to its heritage.
What is the story behind Jordan Legacy 312?
The 312 is a tribute to Chicago that’s equally inspired by MJ and today’s multi-faceted youth. Its name references the 312 area code of the city, as well as the shoe’s juxtaposition of the Air Jordan 1 and 3. “I wanted the Jordan Legacy 312 to have the sole of the Jordan 3, because to me, that shoe is the foundation of the brand”, Don explains. “The 1s and the 2s were Nikes first. The 3s were Jordans. That’s when the brand became the brand. I’ve always felt that the foundation of the brand is the 3, but it was built on the 1 first”.