The new collaboration from spring-summer 2023 reshapes the legendary PUMA Suede shoe, stitching various leathers with exquisite craftsmanship, and combining the iconic PUMA royal blue with “Phantaci Pink” as a vibrant color combination.
This color is prominently exhibited on the Puma form strip in suede, and the leather top is complemented with navy tones. A gold co-branded label with the insignia of Puma and PHANTACi rests below tonal navy laces that pass through the eye stays.
The model is further enhanced by PHANTACi’s addition of a golden-colored zip on the lateral midfoot, leaving the medial side with just the traditional “PUMA” writing in gold. Another gold nugget can be found back on the heel in the form of a 3D emblem.
A creamy rubber midsole and outer sole unit complete the design. All of this is packaged in a pink cardboard box with co-branding.
About Puma Suede shoes?
The Suede underwent various title changes during its more than 50-year existence and evolved into a classic. The shoe was originally known as PUMA CRACK before changing its name to CLYDE, PUMA STATES, and ultimately, PUMA Suede.
In the years before 1968, the globe had not yet adopted collected trainers for personal enjoyment or, even better, wearing them for leisure. That indicated that the shoes were created with certain purposes in mind.
Yet times were shifting, and PUMA’s first “lifestyle” shoe, the “CRACK,” was introduced in 1968, just in time for the Mexico Olympics.The PUMA Suede seemed to have been unconsciously created decades previously with the esthetic criteria of its adherents in mind when rap, breakdancing, and graffiti came together in the 1980s to establish the revolutionary new genre that was hip-hop. The silhouette was also adored by the skating community during that time.
Over the years, the silhouette has received numerous makeovers, not only as part of GRs but also under joint ventures. In 2023, the sneaker community will see more colorways, most recently the PHANTACi’s collab sneaker design was revealed.
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