Featured in the brand’s SS23 runway back in June, the unveiled Wales Bonner x adidas football sneakers channeled the spirit of the collection: going back, taking from the past, and moving it forward by making it useful for the future. Bonner takes the iconic Samba and dresses its upper in a metallic silver finish for its underlays and overlays, though the heel tab does feature one of the lone hits of cream. The past finds representation in the fold-over tongue — a nod to older Three Stripes football boots. Per Wales Bonner’s philosophy with adidas, the silhouette is hand-stitched, layering a tailored vigour that calls back to when footwear was handcrafted.
The signature three-stripes on the lateral side have also been swapped out for frilled lace, adding a touch of dignified grace that Wales Bonner is associated with. The toebox, too, features a three-lined curve that adds a touch of innovative sophistication. Wales Bonner’s branding lands on right above these stripes while co-branding sits on the tongue and insole.
Overall, these Wales Bonner x adidas football sneakers look like a futuristic Samba on the (patent) surface, but are constructed by older techniques that were arguably more focussed on quality than mass production.
How and why is the adidas Samba everywhere?
While the Samba had moments as part of the skate scene in the 90s, and UK football hooligan culture in the 70s and 80s, its recent ascent is one for the history books, but its newfound global sneaker stardom didn’t happen overnight. A gargantuan resurgence has been a slow burn over the past three years, cooked up by perfect collaborations, major celebrity sightings and social media virality.
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